Extremely pleased to have the paper that I co-wrote with Eric Swirsky JD on Ethical Search Engine Optimization (SEO) be availible online now at Journal of the American Dental Association at http://jada.ada.org/article/S0002-8177(17)31030-9/fulltext or https://doi.org/10.1016/j.adaj.2017.11.002 !
It was serendipitous, but my understanding of SEO just happened to a be a perfect complement to Professor Swirksy's ethics background and a need for Dentists to better understand and navigate the complexities of representing themselves online. Quite an interesting topic and relevant to any medical business in my opinion, but I am biased as co-author!
